The Business Side Effect of UX

7 Oct

We’ve come to a point where pretty much every single business process from the most complex data analytics to the most pedestrian expense report is touched by technology.  As a result there is an increasing number of opportunities for UX practitioners to get involved at the business level of enterprises and help make their tools more convivial and usable.

The interesting twist is that in the process of developing UX with business stakeholders, we often find ourselves in the position of questioning the very business processes that we were simply called to make more usable through better user interfaces. The assumption made by business at the outset, was that these processes were founded in sound logic and therefore it is just a question of developing the right “flow” on the screen.

What ends up happening instead, is that the practice of developing UX shines a sort of a design-thinking black light on the business process itself and reveals inefficiencies that might have gone unnoticed otherwise. The simple act of thinking the process from a UX perspective helps take that process through yet another efficiency filter.

What if UX practioners became the business logic architects of the future? What if it all came down to a visual sketching tool, that seamlessy scales up to a full fledged business application?

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