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	<title>Pull Media Blog</title>
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	<description>Digital Branding and Customer Experiences</description>
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		<title>Homage to the King of UX</title>
		<link>http://pullmedia.wordpress.com/2011/11/01/homage-to-the-king-of-ux/</link>
		<comments>http://pullmedia.wordpress.com/2011/11/01/homage-to-the-king-of-ux/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 18:36:58 +0000</pubDate>
		<dc:creator>David Moskovic</dc:creator>
				<category><![CDATA[Technology and Business]]></category>
		<category><![CDATA[Technology and Creativity]]></category>

		<guid isPermaLink="false">http://pullmedia.wordpress.com/?p=694</guid>
		<description><![CDATA[I&#8217;ve been reflecting over the past few days on Steve Jobs and his legacy. He was such an inspiration through his products from the earliest age for me and through today. I was one of the lucky kids who got their hands on an Apple II circa 1977. I was 8 at the time and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pullmedia.wordpress.com&amp;blog=6829747&amp;post=694&amp;subd=pullmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Business Side Effect of UX</title>
		<link>http://pullmedia.wordpress.com/2011/10/07/the-business-side-effect-of-ux/</link>
		<comments>http://pullmedia.wordpress.com/2011/10/07/the-business-side-effect-of-ux/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 16:19:13 +0000</pubDate>
		<dc:creator>David Moskovic</dc:creator>
				<category><![CDATA[Technology and Business]]></category>
		<category><![CDATA[Technology and Creativity]]></category>
		<category><![CDATA[Usability and UX]]></category>

		<guid isPermaLink="false">http://pullmedia.wordpress.com/?p=679</guid>
		<description><![CDATA[We&#8217;ve come to a point where pretty much every single business process from the most complex data analytics to the most pedestrian expense report is touched by technology.  As a result there is an increasing number of opportunities for UX practitioners to get involved at the business level of enterprises and help make their tools more convivial and usable. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pullmedia.wordpress.com&amp;blog=6829747&amp;post=679&amp;subd=pullmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Customer Experience Nirvana</title>
		<link>http://pullmedia.wordpress.com/2011/03/30/customer-experience-nirvana/</link>
		<comments>http://pullmedia.wordpress.com/2011/03/30/customer-experience-nirvana/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 02:44:39 +0000</pubDate>
		<dc:creator>David Moskovic</dc:creator>
				<category><![CDATA[Digital Customer Experiences]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[User Experience and Marketing]]></category>

		<guid isPermaLink="false">http://pullmedia.wordpress.com/?p=669</guid>
		<description><![CDATA[HOW UX AND MARKETING ARE SET TO INCREASINGLY COLLABORATE Historically speaking, marketing and UX have been either somewhat at odds or simply unconcerned with each other. At the risk of oversimplifying, it might be said that marketing is generally concerned with things like new customer acquisition, reach and frequency, and producing stickiness. UX practitioners, on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pullmedia.wordpress.com&amp;blog=6829747&amp;post=669&amp;subd=pullmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Marketing Going Mental</title>
		<link>http://pullmedia.wordpress.com/2010/10/20/marketing-going-mental/</link>
		<comments>http://pullmedia.wordpress.com/2010/10/20/marketing-going-mental/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 15:10:41 +0000</pubDate>
		<dc:creator>David Moskovic</dc:creator>
				<category><![CDATA[Branding in the Digital Age]]></category>
		<category><![CDATA[Digital Customer Experiences]]></category>
		<category><![CDATA[User Experience and Branding]]></category>
		<category><![CDATA[User Experience and Marketing]]></category>

		<guid isPermaLink="false">http://pullmedia.wordpress.com/?p=538</guid>
		<description><![CDATA[When I first encountered the term Mental Model, I was really intrigued. Not entirely sure what it referred to, I imagined the use of Mental Models as a way to figure out how to design great tools. Lo and behold, this is exactly what Mental Models &#8212; when applied to the disciplines of UX or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pullmedia.wordpress.com&amp;blog=6829747&amp;post=538&amp;subd=pullmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>We&#8217;re All Eagles&#8230;</title>
		<link>http://pullmedia.wordpress.com/2010/08/31/were-all-eagles/</link>
		<comments>http://pullmedia.wordpress.com/2010/08/31/were-all-eagles/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:40:22 +0000</pubDate>
		<dc:creator>David Moskovic</dc:creator>
				<category><![CDATA[Branding in the Digital Age]]></category>
		<category><![CDATA[Digital Customer Experiences]]></category>
		<category><![CDATA[User Experience and Branding]]></category>
		<category><![CDATA[User Experience and Marketing]]></category>

		<guid isPermaLink="false">http://pullmedia.wordpress.com/?p=430</guid>
		<description><![CDATA[&#8230; or fostering teams for the Experiential Mindset. Continued from Experience Driven Marketing The thought of crafting the customer experience as a continuum from brand communication touchpoints, to marketing to actual product experience is not something the digital age invented. This has always been the hallmark of great brands that know how to take care [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pullmedia.wordpress.com&amp;blog=6829747&amp;post=430&amp;subd=pullmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Experience Driven Marketing</title>
		<link>http://pullmedia.wordpress.com/2010/08/18/experience-driven-marketing/</link>
		<comments>http://pullmedia.wordpress.com/2010/08/18/experience-driven-marketing/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 15:48:14 +0000</pubDate>
		<dc:creator>David Moskovic</dc:creator>
				<category><![CDATA[Digital Customer Experiences]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Technology and Creativity]]></category>
		<category><![CDATA[User Experience and Branding]]></category>
		<category><![CDATA[User Experience and Marketing]]></category>

		<guid isPermaLink="false">http://pullmedia.wordpress.com/?p=384</guid>
		<description><![CDATA[I recently read a thought provoking post on Teehan+Lax&#8217;s company blog called &#8220;Adaptive Marketing&#8221;. It is a well written and inspiring piece around the shifting role of marketing with the advent of brand/consumer social interaction. The post and its comments brought this thought to mind: Marketing must be in the business of helping customers or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pullmedia.wordpress.com&amp;blog=6829747&amp;post=384&amp;subd=pullmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Less is Less. More is More.</title>
		<link>http://pullmedia.wordpress.com/2010/08/04/less-is-less-more-is-more/</link>
		<comments>http://pullmedia.wordpress.com/2010/08/04/less-is-less-more-is-more/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 17:33:53 +0000</pubDate>
		<dc:creator>David Moskovic</dc:creator>
				<category><![CDATA[Digital Customer Experiences]]></category>

		<guid isPermaLink="false">http://pullmedia.wordpress.com/?p=174</guid>
		<description><![CDATA[For the past fifteen years or so, or ever since the first online ad banner appeared, the predominant approach has been to liken online banners to billboards on a highway. The &#8220;less is more&#8221; approach has been to make them catchy and quick to read as if we&#8217;re spending our time in front of a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pullmedia.wordpress.com&amp;blog=6829747&amp;post=174&amp;subd=pullmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Last Night a D.J. Saved My&#8230; Website.</title>
		<link>http://pullmedia.wordpress.com/2010/07/27/last-night-a-d-j-saved-my-website/</link>
		<comments>http://pullmedia.wordpress.com/2010/07/27/last-night-a-d-j-saved-my-website/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:05:21 +0000</pubDate>
		<dc:creator>David Moskovic</dc:creator>
				<category><![CDATA[User Experience and Branding]]></category>
		<category><![CDATA[User Experience and Marketing]]></category>

		<guid isPermaLink="false">http://pullmedia.wordpress.com/?p=227</guid>
		<description><![CDATA[Music is often overlooked as a means to generate engagement on a website. That&#8217;s because it has been a technical hurdle to effectively weave music into a web experience. The lack of continuity between web pages means the music gets abruptly interupted when the user clicks to another page. Which tends to kill the grooving [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pullmedia.wordpress.com&amp;blog=6829747&amp;post=227&amp;subd=pullmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Droid Suddenly Looks So Primitive&#8230;</title>
		<link>http://pullmedia.wordpress.com/2010/06/11/droid-suddenly-looks-so-primitive/</link>
		<comments>http://pullmedia.wordpress.com/2010/06/11/droid-suddenly-looks-so-primitive/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 16:13:45 +0000</pubDate>
		<dc:creator>David Moskovic</dc:creator>
				<category><![CDATA[Technology and Creativity]]></category>
		<category><![CDATA[User Experience and Branding]]></category>

		<guid isPermaLink="false">http://pullmedia.wordpress.com/?p=179</guid>
		<description><![CDATA[&#8230; like a cave man clumsily hitting something with a big stick.  That&#8217;s because a supernatural superhuman being, whose DNA is a perfect mix of James Bond, Iron Man, Leonardo DaVinci and Albert Einstein has just entered the scene. I&#8217;m talking about the iPhone 4 of course. Just in case you were wondering. Now, the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pullmedia.wordpress.com&amp;blog=6829747&amp;post=179&amp;subd=pullmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Take that Jacket Off</title>
		<link>http://pullmedia.wordpress.com/2010/05/17/take-that-jacket-off/</link>
		<comments>http://pullmedia.wordpress.com/2010/05/17/take-that-jacket-off/#comments</comments>
		<pubDate>Mon, 17 May 2010 18:33:19 +0000</pubDate>
		<dc:creator>David Moskovic</dc:creator>
				<category><![CDATA[Digital Customer Experiences]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Technology and Creativity]]></category>
		<category><![CDATA[User Experience and Branding]]></category>

		<guid isPermaLink="false">http://pullmedia.wordpress.com/?p=145</guid>
		<description><![CDATA[Wrangler Europe recently launched a series of websites that are a compelling example of emotional branding, engaging visuals and meaningful interactions all rolled into one. Form, content and behavior have been artfully meshed together to create brand immersion media that effectively presents and sells products. Put together as a series of highly stylized video vignettes [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pullmedia.wordpress.com&amp;blog=6829747&amp;post=145&amp;subd=pullmedia&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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